We take over your hotel. We bring it back to life. Aura & Amber delivers the operational excellence, brand credibility, and revenue performance of an international management company — with the local knowledge only a Burmese team can provide.
25+
Years international luxury experience
#1
Myanmar hotel management company
5★
International service standard delivered
400+
AMBER quality audit criteria
AMBER Audit System
Aura Nature Concept
Golden Table F&B
Revenue Management
ISO Certification
Training Academy
What We Do
The Aura & Amber Difference
We bring the rigour, systems and culture of global luxury brands to independent hotel owners across Myanmar — without the restrictive terms of a traditional international franchise.
AMBER Audit System
Our proprietary 400-point quality framework — modelled on Jumeirah and Hilton's internal standards — delivered quarterly by certified assessors. Hotels scoring 85%+ earn the AMBER Quality Seal.
Signature F&B Concepts
The Golden Table and Amber Lounge — destination dining and cocktail concepts that turn your restaurant from a cost centre into a community hub and revenue driver. F&B uplift of +20–35%.
Aura Nature & Wellness
A biophilic, regenerative concept that weaves natural elements, light and local materials into the property. A sustainable, CSR-led approach that lowers operating costs, lifts asset value, and attracts modern, eco-conscious travellers.
Revenue Management
Dynamic pricing, OTA strategy, yield optimisation and forecasting tools. Our structured revenue management typically delivers a 25–40% RevPAR uplift within 18 months.
ISO Certification
End-to-end guidance for ISO 9001, ISO 14001, ISO 22000 and ISO 45001 — unlocking corporate accounts, government contracts, and airline crew agreements unavailable to uncertified competitors.
Training Academy
Structured onboarding and upskilling programmes aligned to 5-star service standards. Foundation, role-specific, leadership development, and an 80-hour service certification programme.
Who We Are
Burmese at heart. Global in standard.
Aura & Amber was founded by senior professionals with a deep passion for hospitality — drawing on experience not only in senior management roles at international hotel brands, but also as consultants, owner representatives, and asset managers. Our purpose is singular: to help Myanmar's hotels reach world-class standards.
Our CEO, COO, and specialist VP team bring over 25 years of combined senior experience from Jumeirah, Hilton Worldwide, Marriott International, and Accor Group.
JumeirahHiltonMarriottAccor
Signature Service
The AMBER Audit System
Our proprietary quality assurance framework — delivered quarterly, scored against international luxury benchmarks, and backed by a certified AMBER Quality Seal.
A
Amenity Standards
M
Management Processes
B
Brand Consistency
E
Experience Delivery
R
Revenue & Reporting
400+
Quality criteria
7
Audit categories
4×
Per year
85%
Seal threshold
The Aura & Amber Promise
"We deliver the guest experience and financial performance of a 5-star international brand — with the local knowledge, agility, and personal commitment that only a homegrown team can provide."
Kyaw Thura · CEO, Aura & Amber
Ready to elevate your property?
Join Myanmar's first international-class hotel management partnership. Your asset. Our expertise. Extraordinary results.
About Aura & Amber
Myanmar's firstinternational-classhotel operator
Founded by senior professionals with a deep passion for the hospitality industry — with experience not only in senior management roles at international hotel brands, but also as consultants, owner representatives, and asset managers. Their aim is to help Myanmar's small and medium hotels upgrade to current international standards, strengthening the country's hospitality industry as a whole.
Myanmar & Beyond
Our Story
We are Burmese at heart, global in standard
Aura & Amber was born from a simple observation: Myanmar's independent hotel owners have passion, properties, and potential — but lack access to the systems, training, and brand infrastructure that international chains take for granted.
Our founders have spent decades across Jumeirah, Hilton, Marriott, and Accor — not only in senior management roles, but also as consultants, owner representatives, and asset managers across Asia, the Middle East, and Europe. Every system, every standard, and every lesson now shapes how Aura & Amber works with Myanmar's hotel owners.
Aura & Amber was established in 2025 as Myanmar's first internationally-benchmarked hotel management company — designed to make world-class hospitality operations accessible, scalable, and profitable for independent owners.
"What Myanmar's hotel owners needed was not another franchise — it was a management partner who understood both global standards and local realities. That is what Aura & Amber was built to be."
Kyaw Thura · CEO
"The most memorable guest experiences are created by people, not by buildings. Hospitality never stands still, and it rewards those who adapt — so at Aura & Amber we stay ahead on standards and quality, ensuring that whatever changes, the guest always leaves happy."
Minn Thu Soe · COO
25+
Years combined international experience
#1
Myanmar all-in-one hospitality management company
Leadership
Meet the Management Team
Senior professionals with international luxury brand pedigree, united by a shared commitment to Myanmar's hospitality future.
Executive Leadership
MTS
Minn Thu Soe
Chief Operating Officer
Strategy, brand, standards, and performance — translating international benchmarks into consistent day-to-day operation across the portfolio.
KT
Kyaw Thura
Chief Executive Officer
Executive lead. Portfolio direction, senior owner relations, and General Manager oversight across all managed properties.
MH
U Myint Htwe
Chief Advisor
Hospitality improvements, government and public affairs — senior counsel on industry development and stakeholder relations.
The Hub — Corporate Team
A centralised specialist team serving every managed property.
TMP
Tin Myat Phyu
VP Finance
P&L, balance sheet, budget compliance, and owner reporting — clear, accurate financials for every owner.
TZH
Thant Zin Htut
VP Operations
GM oversight, standards, performance, and training — the operational backbone of every Aura & Amber property.
J
Joseph
VP Food & Beverages
The Golden Table, Amber Lounge, menu concepts, and kitchen SOPs — turning F&B into a destination and a revenue driver.
◆
VP Revenue & Distribution
OTA strategy, pricing and yield, corporate accounts, and analytics — driving RevPAR across the portfolio.
◆
VP Sales & Marketing
Sales and brand marketing, digital presence, PR, and channel partnerships — building demand and telling each property's story to the right guests.
SNO
Soe Naing Oo
VP HR, Quality & Audit
The AMBER Audit System, ISO certification, SOP library, and HR standards across all managed properties.
How We Are Organised
The Aura & Amber management structure
A centralised corporate team — The Hub — supports an on-property General Manager at every hotel, so each property runs to the same international standard while the owner retains full ownership.
Reports into Aura & Amber · KPI-driven · evaluated by CEO/COO quarterly
Front Office Manager
Guest ops · reservations
Executive Housekeeper
Rooms · cleanliness
F&B Manager
Restaurant · bar ops
Spa Manager
Aura Spa operations
Director of Sales
Bookings · corporate accounts
Financial Controller
Accounts · payroll
Front Desk
Agents
Housekeeping
Attendants
F&B Service
Staff
Spa
Therapists
Maintenance
Engineers
Our Values
What we stand for
01
Excellence
Uncompromising quality in every touchpoint — from linen thread count to lobby lighting. We do not accept "good enough" when international standard is achievable.
02
Authenticity
Rooted in Myanmar's culture and warmth, elevated by global standards. We celebrate what makes Myanmar exceptional, not erase it.
03
Empowerment
We grow with our owners — their success is our success. Our management model is designed to create long-term value for the property owner, not extract it.
04
Integrity
Transparent operations, honest reporting, ethical management. Every owner receives a clean, accurate monthly P&L and KPI report with no surprises.
International Benchmarks
Inspired by the world's best
Our operating systems, audit frameworks, and service standards are modelled on the internal benchmarks of the world's leading hotel management companies.
Jumeirah Hotels & ResortsBenchmark
Hilton WorldwideBenchmark
Marriott InternationalBenchmark
Accor GroupBenchmark
Partner with Aura & Amber
Discover how our management model delivers international results for your property.
What We Offer
Services built formeasurable results
Every service we provide is designed around one objective: improving the financial performance and guest experience of your hotel — measurably, sustainably, and to international standard.
01 / AMBER Audit System
The quality framework your hotel deserves
Our proprietary 400-point audit framework — modelled on Jumeirah and Hilton's internal audit methodologies — delivers quarterly performance assessments across every operational dimension of your hotel.
400+ quality criteria across 7 audit categories
Quarterly on-site assessments by certified assessors
Scored against international luxury benchmarks
Written report with corrective action plans within 7 days
Year-on-year performance tracking and benchmarking
AMBER Quality Seal for hotels scoring 85%+
02 / F&B Concepts
Signature dining that defines your property
The Golden Table and Amber Lounge are Aura & Amber's proprietary F&B concepts — designed to transform hotel restaurants from cost centres into destination venues that attract both guests and local communities.
Golden Table — elevated Myanmar fusion fine-casual dining
Amber Lounge — signature sunset cocktails & social dining
Full menu engineering, costing, and seasonal rotation
Chef training, plating standards, and kitchen hygiene SOPs
Preferred supplier network for 10–15% cost efficiency
F&B revenue uplift target: +20 to +35%
03 / Aura Nature & Wellness
Where nature meets regenerative hospitality
The Aura Nature concept integrates natural elements, light, and local materials into the built environment — a sustainable, regenerative approach to operations. Far from a PR exercise, it is a business strategy that lowers costs, lifts asset value, and earns the loyalty of modern travellers.
Biophilic design — natural elements, light, materials and ecosystems integrated into the property
Regenerative, sustainable operations across energy, water, and waste
Green initiatives: single-use plastic elimination, food-waste management, ecosystem preservation
Energy & water efficiency that reduces operating costs
Alignment with the Sustainable Hospitality Alliance and community initiatives
Attracts eco-conscious travellers and ESG-focused corporate accounts
04 / Revenue Management
Maximising every revenue opportunity
We go beyond occupancy, ADR and RevPAR. Aura & Amber optimises total guest value — from pre-arrival offers and early check-in to wellness packages, F&B upsells, and loyalty engagement.
Dynamic pricing and OTA channel strategy
Yield management and demand forecasting
Corporate account development and group sales
Review management and OTA listing optimisation
Owner dashboard — real-time KPIs and financial metrics
RevPAR uplift target: +25–40% within 18 months
05 / ISO Certification
Unlock new markets with certification
ISO-certified hotels command 10–20% higher ADR from corporate and government clients and access contract revenue streams — airline crew, NGO accommodation, government travel — unavailable to uncertified competitors.
ISO 9001:2015 — Quality Management System
ISO 14001:2015 — Environmental Management
ISO 22000 / HACCP — Food Safety Management
ISO 45001:2018 — Occupational Health & Safety
Gap analysis, documentation, and internal audit
Post-certification maintenance integrated into operations
A Word From Our COO
"The most memorable guest experiences are created by people, not by buildings. Hospitality never stands still, and it rewards those who adapt — so at Aura & Amber we stay ahead on standards and quality, ensuring that whatever changes, the guest always leaves happy."
Minn Thu Soe · COO, Aura & Amber
Partnership Tiers
Choose your level of excellence
Three partnership tiers designed for different property sizes, ambitions, and readiness levels.
Amber Affiliate
Entry Level
✓Brand affiliation & credibility
✓AMBER Audit access
✓Online training library
✓OTA optimisation guidance
✓Listing quality review
For owners seeking credibility and advisory support without full management.
Aura Partner
Full Management
✓Full hotel management
✓Aura Nature & Wellness implementation
✓F&B concept support
✓AMBER Audit quarterly
✓ISO certification guidance
✓Revenue management
✓Staff training programmes
For owners ready for comprehensive operational transformation.
Aura Prestige
Flagship
✓All Aura Partner services
✓Dedicated GM placement
✓Pre-opening services
✓Full ISO certification
✓PR & media access
✓Investment advisory
✓Priority support
For flagship properties and owners with premium positioning ambitions.
Not sure which tier is right for you?
Talk to our team. We will assess your property and recommend the most appropriate partnership structure.
For Hotel Owners
Your asset.Our expertise.Extraordinary results.
Aura & Amber was built by hotel operators who understand what owners need: reliable income, a property they are proud of, and the freedom to focus on ownership rather than daily operational stress.
Why Owners Choose Us
What Aura & Amber delivers for you
Brand Credibility
Instant association with an internationally-benchmarked management company — attracting higher-value guests, corporate accounts, and travel agents who require certified quality.
Operational Relief
We manage your property's day-to-day operations so you can focus on ownership, investment, and growth. Full responsibility from front desk to financial reporting.
Revenue Uplift
Structured revenue management typically delivers a 25–40% RevPAR increase within 18 months. OTA strategy, dynamic pricing, and yield optimisation included.
ISO Certification Support
We guide your property through ISO 9001, ISO 14001, and ISO 22000 certification — unlocking corporate accounts, government contracts, and airline crew agreements.
Procurement Savings
Access to our preferred supplier network typically delivers 10–18% savings on operating costs — food, beverage, linen, amenities, and maintenance contracts.
Full Transparency
Monthly P&L, KPI dashboard, guest satisfaction scores, and AMBER Audit results delivered to every owner. Real-time visibility into your asset's performance.
Return on Investment
Performance that speaks for itself
Every Aura & Amber partnership is structured around measurable financial outcomes. Our commercial success depends on yours — which is why our fee structure is performance-linked.
RevPAR uplift (18 months)
+25–40%
Average daily rate improvement
+15–25%
F&B revenue uplift
+20–35%
Operating cost reduction
10–18%
Fee Structure
Transparent, performance-linked
No hidden costs. No restrictive franchise terms. A simple, transparent model that aligns our financial interest with yours.
Management Fee
Percentage of total hotel revenue — aligned to your performance. We earn more when you earn more.
Incentive Fee
Applied above agreed performance benchmarks. Our incentive is directly tied to your property's results.
Setup & Pre-Opening
One-time structured fee covering systems, training, and pre-opening support. Scoped to your property's needs.
Included at No Extra Charge
AMBER Audit programme · Core training · OTA management · Review response · Owner dashboard
How It Works
Your journey with Aura & Amber
01
Initial Consultation
We meet to understand your property, goals, and challenges. No commitment required — just an honest conversation about what Aura & Amber can deliver for your specific asset.
02
Property Assessment
Our team conducts a full operational and market assessment — reviewing financials, guest scores, competitor positioning, and redevelopment potential.
03
Proposal & Agreement
We present a detailed transformation concept and management proposal with projected financials. Management agreement is signed for a 3–5 year initial term.
04
Onboarding & Launch
Aura & Amber places the management team, implements systems, begins staff training, and launches the AMBER Audit programme within the first 90 days.
05
Ongoing Management & Reporting
Monthly P&L and KPI reports delivered to you. Quarterly AMBER Audits. Annual strategy review. You retain full ownership — we run everything.
Who We Serve
Is your property right for us?
Aura & Amber works with a range of property types across Myanmar and the wider region.
Independent boutique hotels
20–150 rooms seeking brand credibility and revenue growth
New hotel developments
Pre-opening management from day one — systems, staffing, and launch strategy
Underperforming properties
Hotels below their market potential that need operational transformation
ISO & certification seekers
Properties needing international certification to access corporate and government contracts
Resort & destination properties
Resorts with strong location assets requiring concept transformation and lifestyle repositioning
Ready to transform your property?
Begin with a no-obligation conversation with our management team. We will tell you exactly what we can deliver for your specific hotel.
Get in Touch
Begin yourjourney with us
Whether you are ready to sign a management agreement or simply want to explore what Aura & Amber can deliver for your property — we would love to hear from you.
Contact Information
We are here to help you grow
Our management team responds to all enquiries within 24 hours. For urgent matters, please call or WhatsApp directly.
Email
info@aura-amber.com
Website
www.aura-amber.com
Headquarters
Yangon, Myanmar Est. 2025 · Myanmar & Beyond
Our Promise to You
We respond to every hotel owner enquiry within 24 hours. If you are ready for a property assessment, we will schedule an on-site visit within 7 days — at no cost and no obligation.
Kyaw Thura · CEO
Send us a message
Fill in the form below and our team will be in touch within 24 hours.
We respond to all enquiries within 24 hours. Your information is kept strictly confidential.
Common Questions
Frequently asked by hotel owners
Do I retain ownership of my hotel? +
Yes, absolutely. Aura & Amber is a management company — not a buyer. You retain 100% ownership of your asset. We manage the operations under a management agreement, and you receive monthly performance reports and financial statements.
How long is the management contract? +
Our standard initial management agreement is 3–5 years, with renewal options. The term reflects the time needed to fully implement the transformation and see measurable financial results — shorter contracts do not allow enough time to realise the full value of the investment.
What happens to my existing staff? +
Your existing team is an asset we build on — not replace. Aura & Amber's Training Academy programmes are designed to upskill existing staff to international service standards. We place senior management roles where needed but work with your team, not against them.
How quickly will I see results? +
Some improvements are visible within weeks — OTA listing quality, review response rates, and staff presentation. Revenue improvements typically become measurable within 6–9 months. Significant RevPAR uplift (25–40%) is typically achieved within 18 months of management commencement.
Is Aura & Amber right for a small hotel? +
Yes. Aura & Amber was specifically designed for small and medium independent hotels — properties that cannot afford the fees or restrictive terms of an international franchise but deserve international management quality. Our Amber Affiliate tier is designed precisely for properties beginning their journey.
